A contemporary brand identity for a company redefining standards in superyacht refinishing.

AAA Coatings is a Palma de Mallorca-based superyacht painting, refinishing, and protective coatings company—trusted by captains, owners' representatives, and yacht management companies across the Mediterranean, Northern Europe, and beyond. Founded by two industry veterans with over 75 years of combined experience, they needed a brand that reflected that immense authority without falling into marine design cliches.

We developed the brand from the ground up, delivering a comprehensive visual identity, brand guidelines, and a full product label suite for their proprietary protective coatings range.

The label design was a deliberate departure from marine convention, moving away from predictable blues into a bold, sophisticated palette of purples, greens, golden brown, and grey. Each product was given its own distinct colour while maintaining coherence across the range, designed specifically to stand out on chandlery shelves and appeal directly to the interior and deck crew who use them daily.

The result is a brand that positions AAA Coatings as a premium specialist—contemporary enough to stand apart, authoritative enough to be trusted with some of the most prestigious yachts in the industry.

Client:
AAA Coatings

Location:
Mallorca, Spain

Services:

Logo Design

Visual Identity

Stationery & Collateral

Product Label Design

Print Production