AAA COATINGS

Creating a brand as precise as the craftsmanship it represents

OVERVIEW

Contemporary brand identity for a superyacht refinishing specialist

AAA Coatings is a Palma de Mallorca-based superyacht painting, refinishing and protective coatings company — trusted by captains, owners' representatives and yacht management companies across the Mediterranean, Northern Europe and beyond. Founded by two industry veterans with over 75 years of combined experience, they needed a brand that reflected that authority without falling into marine design clichés.

We developed the brand from the ground up, delivering a visual identity, brand guidelines and a full product label suite for their proprietary protective coatings range.

The label design was a deliberate departure from marine convention, moving away from predictable blues into a bold, sophisticated palette of purples, greens, golden brown and grey. Each product was given its own distinct colour while maintaining coherence across the range, designed specifically to stand out on chandlery shelves and appeal to the interior and deck crew who use them daily.

The result is a brand that positions AAA Coatings as a premium specialist — contemporary enough to stand apart, authoritative enough to be trusted with some of the most prestigious yachts in the industry.

Client:
AAA Coatings

Location:
Mallorca, Spain

Project Scope:

Brand Mark + Word Mark

Visual Identity Design

Marketing Collateral

Brand Guidelines

Product Label Design

Print Management